Don’t clutter your site with endless advertising, low-quality clips, or random stock images of “business-y stuff”.Your website’s design, layout, and other visual cues help potential clients decide that yes, this looks like a professional blogger who can handle an important project: The slicker the appearance and user experience of your website, the better your chance of being chosen over other bloggers with similar skills and knowledge. His eyes keep getting drawn to an ad in the sidebar that blinks different colours with epilepsy-inducing frequency. Hiring Guy can’t see a “Portfolio” link anywhere, but he sure as hell wishes he could look through Brad’s samples without clicking in and out of each post. Then Hiring Guy goes to Brad’s site. The first thing he notices is a large, not particularly relevant header image that he recognises: it’s the one that comes included with the blog theme Brad’s using.īrad’s homepage is a blog-style page of posts. Each post describes and links to one of Brad’s unpaid writing clips. ![]() The portfolio page shows small images of Angelina’s few clips from unpaid writing work, laid out neatly along with a headline and a paragraph of description for each item. It looks polished and professionally designed, with a homepage layout that draws attention to her best work and testimonials. He needs a blogger who knows the industry inside out, so Angelina and Brad both have the background to do a good job despite their lack of freelance experience. Today, the guy who posted that ad is going through the applications. Neither of them has any paid blogging experience, but they’ve both got years of experience in the industry this blog covers. They’re both gorgeous, but it’s their websites we’re worried about.Īngelina and Brad both responded to the same job ad on Problogger last week. To clarify why it’s worth investing time and money into your freelancer website even when you haven’t earned a ton of blogging cash yet, imagine two new freelance bloggers: Angelina and Brad. The sooner the better, really, because it’ll help you get off the starting line. You can get started without an online portfolio, but you’ll need one sooner or later. ![]() I’m talking about your portfolio site, and at the end of this post I’m giving away a premium website facelift to help yours look gorgeous. Your “freelancing face” might benefit from a makeover, though. People buy with their senses and emotions, so when you’re selling, visuals are just as important as words.īefore you get all uppity: I’m not saying you’re ugly. So why is freelance blogging such a beauty pageant? Because, duh, you’re selling something. ![]() Potential clients judge you on appearance, and some of them are backing off because they don’t like what they see. Gods, it’s like being back in high school. When you decided to become a freelance blogger and work via the internet, you probably never thought your looks would matter.īut they do.
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