The beauty of sending out mass text is that you can be sharp and concise in your messaging – which is always ideal with a text. The last thing you want to do is make them regret it. If they’re not, the notification of your message will prompt them to pick it up. Remember those statistics we mentioned above? Your recipients are most likely consistently on their phones. For example, if you have segments for prospective customers, current clientele, or for different products or services, each of these groups will benefit from different message strategies. API integrations with CRM and systems, such as Salesforce and Hubspot, will make it super simple to text directly within those systems and help ensure your messages arrive at the correct recipients.ĬRM integrations ensure you send out mass texts to customers who find them valuable. Take your text messaging strategy to the next level by integrating existing systems into your SMS platform. What sort of messages will you send? For what purpose? Make sure your customers know just why they would even want to receive texts from you. Remember, your efforts will be most effective if you’re clear about your text message strategy. Select a keyword – even something as simple as “ subscribe ” – and let your customers know they can text you to get on your list. Use your website and social media platforms to encourage enrollment, and make it easy for your potential subscribers. Just be sure you provide a way for them to opt-out, such as ending your text message with “Reply STOP to end.” You can start by targeting existing customers, including reaching out to those on your email list. To build a list of subscribers, you need to reach out to current and prospective customers and encourage them to opt in. If you fail to obtain an “opt-in” or disregard your recipient’s request to not text them, you can be slapped with a fine of up to $1,500 per violation. Per the Telephone Consumer Protection Act (TCPA), businesses are legally forbidden to contact customers who have not explicitly subscribed to receive their communications. Over the years, the laws surrounding business solicitations via phone have evolved to include text messaging. The first step in any text messaging strategy is to build out your subscriber list. Sending bulk text messages to your subscribers or target audience is easy if you use the right SMS platform, and you can even target customer segments to ensure the right messages arrive at the right people. In fact, technology makes sending out bulk texts simple, with little manual effort. Related: SMS Strategy: How to Set Up Text Alerts for Your Business How to Send Out Mass Texts – The Right Wayĭon’t worry – if you want to send out mass texts, you don’t need to hire someone with strong thumbs to join your marketing team. Read on for our guide on what types of mass texts to send and how to send them so they are more likely to resonate with your target audience. Whether you haven’t yet started to send business SMS or are looking to expand your approach, we’ll offer some insight that will help. Businesses that wish to get their customers’ and prospects’ attention effectively should adopt a text messaging strategy as part of their overall marketing initiative. And because they’re always with us, they have become the ideal channel to reach your audience. No matter how you feel about this level of connectedness, it’s clear that mobile phones have become a crucial appendage for many of us. 71% admit to checking their device within 10 minutes of waking up in the morning.70% of respondents look at their phone within five minutes of receiving any sort of notification.53% have never gone more than a day without their phone.45% of Americans say their phone is their most valuable possession.In fact, a recent report shined a light on some vital statistics: Now, the thought of being without a mobile device is anything but comforting. In an era where everything – food, entertainment, communication, even finding a date – is accessible through some form of technology, moments of nostalgia for “ simpler times ” are fleeting. It’s no secret: we’re living in a technological age.
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